Performance Audits & Case Studies

Decoupled core display logic into an optimized static Astro framework front-end while preserving Shopify Plus checkout access points. Eliminated legacy template script delays entirely.

The client was experiencing 3.2-second load times during peak traffic, causing a 28% cart abandonment rate. We rebuilt the entire frontend architecture using headless Astro + Shopify Storefront API, implementing aggressive caching, image optimization, and lazy loading.

Engineered an external microservice backend cluster in Go to manage 50,000+ localized SKU shifts across 12 physical staging areas, completely neutralizing standard Shopify ERP throttling.

The client's previous system relied on 4 different third-party apps causing constant sync conflicts. We replaced everything with a single custom Go microservice handling real-time inventory updates across all locations with sub-100ms response times.

Full database migration from Magento 2.4 to Shopify Plus for a major electronics retailer. 85,000+ products with complex variant structures, 200,000+ customer records, and 5 years of order history — all transferred with zero data loss.

We built custom ETL scripts to handle Magento's EAV data model conversion, implemented 301 redirects for 120,000+ URLs, and preserved all SEO rankings. The client saw no traffic drop during the transition.

Built a headless Hydrogen storefront for a subscription-based health supplement brand. Custom subscription management, dynamic bundle builder, and personalized product recommendation engine powered by customer quiz data.

The custom quiz-to-recommendation pipeline increased average order value by 67% and the subscription-first checkout flow achieved a 34% subscription opt-in rate — 3x the industry average.

Implemented Shopify Plus B2B wholesale channel for a luxury jewelry manufacturer serving 500+ retail partners. Custom tiered pricing, company-specific catalogs, net payment terms, and automated purchase order workflows.

The B2B storefront replaced their manual order process (phone/email), reducing order processing time by 85% and eliminating pricing errors entirely. Wholesale revenue increased 42% in the first quarter after launch.